The purpose of a Social Media Content Calendar is to manage the content that you will be posting via your social media channels. While Calendars exist in different formats and software tools, all help marketers figure out what, where, and when content needs to be posted. The Calendar is an important workflow tool, and should capture all of the detail your team needs to manage social media in one place. The content and activities within your Calendar should always align with your broader marketing and social media strategy, and be updated as they change. A Social Media Content Calendar should also align teams, and be used regularly and collaboratively throughout the year.
What content are we posting across our social media channels throughout the year?
3. Finally, include references to any copy or creative assets that are available and will be used for your post. For example, link to a specific image in a central brand asset repository that will be used.