User Experience

Service Blueprint

Service Blueprint

Identify the level of importance and the specific roles that different channels play for your customer at each phase of their journey.
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Gamification Framework

Gamification Framework

Identify the underlying reasons why a customer might choose your product or service.
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Jobs to Be Done

Jobs to Be Done

Help identify and measure the granular customer behaviours that contribute to your larger business objective.
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Customer Journey

Customer Journey

Visualize the connections among different elements that comprise your marketing campaign.
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Customer Scenarios

Customer Scenarios

Identify the level of importance and the specific roles that different channels play for your customer at each phase of their journey.
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Cross-Channel Blueprint

Cross-Channel Blueprint

Visualize the relationship between customer interactions and your internal processes that support them.
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Think-Feel-Do-Say

Think-Feel-Do-Say

Capture your marketing strategy in a concise way for a marketing brief or briefing.
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Stakeholder Influence

Stakeholder Influence

Develop a deeper shared understanding of your customers relative to a goal.
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Audience Personas

Audience Personas

Develop a deeper shared understanding of your customers relative to a goal.
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Empathy Map

Empathy Map

Identify the root cause of your problem by sequentially asking 'why'.
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