Testing & Learning

Retrospective Meeting

Retrospective Meeting

Articulate a prediction that your research will test - the basis for designing your next experiment.
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A/B Test

A/B Test

Articulate a prediction that your research will test - the basis for designing your next experiment.
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Hypothesis Statement

Hypothesis Statement

Compare the performance between two different versions of a marketing tactic for your next test.
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Lessons Learned Library

Lessons Learned Library

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
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KPI Tree

KPI Tree

Understand how different revenue and cost factors impact the profitability of your organization.
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Micro Conversions

Micro Conversions

Identify the underlying reasons why a customer might choose your product or service.
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Discover tools, training, and trends
for modern marketers.

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