Problem Framing

Double Diamond Design Process

Double Diamond Design Process

Determine the level of responsibility of individuals or teams for completing the tasks involved in your project.
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Creative Brief

Creative Brief

Articulate why your target customer should choose your offering over alternatives.
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5 Whys Technique

5 Whys Technique

Develop a deeper shared understanding of your customers relative to a goal.
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Issue Tree

Issue Tree

Evaluate the current position of your brand or product relative to achieving a goal.
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How Might We Question

How Might We Question

Define the fundamental problem that you need to solve and the considerations for solving it.
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Project Definition Worksheet

Project Definition Worksheet

Describe a clear, measurable, and time-bound goal for your marketing initiative.
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