Determine the level of responsibility of individuals or teams for completing the tasks involved in your project.

Articulate why your target customer should choose your offering over alternatives.

Develop a deeper shared understanding of your customers relative to a goal.

Evaluate the current position of your brand or product relative to achieving a goal.

Define the fundamental problem that you need to solve and the considerations for solving it.

Describe a clear, measurable, and time-bound goal for your marketing initiative.