Articulate a prediction that your research will test - the basis for designing your next experiment.

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.

Structure the performance data that you need to be able to understand your results and take action.

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.

Understand how different revenue and cost factors impact the profitability of your organization.

Identify the underlying reasons why a customer might choose your product or service.

Consider and capture important strategic elements of your next advertising campaign on a single page.

Define the fundamental problem that you need to solve and the considerations for solving it.