Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.

Structure the performance data that you need to be able to understand your results and take action.

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.

Understand how different revenue and cost factors impact the profitability of your organization.

Consider and capture important strategic elements of your next advertising campaign on a single page.

Plan and manage your marketing initiatives that are focused on sales conversion.

Articulate why your target customer should choose your offering over alternatives.

Define the fundamental problem that you need to solve and the considerations for solving it.

Describe a clear, measurable, and time-bound goal for your marketing initiative.