Marketing Management

Marketing Maturity Model

Marketing Maturity Model

Plan how you will create your new product or service - diverging and converging - from start to finish.
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RACI Matrix Chart

RACI Matrix Chart

Plan how you will create your new product or service - diverging and converging - from start to finish.
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Double Diamond Design Process

Double Diamond Design Process

Determine the level of responsibility of individuals or teams for completing the tasks involved in your project.
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Prioritization Matrix

Prioritization Matrix

Prioritize the requirements to be included as part of the scope of your new project or next release.
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Prioritization Criteria

Prioritization Criteria

Prioritize the requirements to be included as part of the scope of your new project or next release.
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MoSCoW Analysis

MoSCoW Analysis

Determine the relative priority of different initiatives based on the goals and capabilities of your organization.
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Retrospective Meeting

Retrospective Meeting

Articulate a prediction that your research will test - the basis for designing your next experiment.
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Hypothesis Statement

Hypothesis Statement

Compare the performance between two different versions of a marketing tactic for your next test.
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Lessons Learned Library

Lessons Learned Library

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
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Measurement & Reporting Pyramid

Measurement & Reporting Pyramid

Structure the performance data that you need to be able to understand your results and take action.
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Social Media Escalation

Social Media Escalation

Establish the goals, roles, and relationships among all of your different social channels.
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Social Media Content Calendar

Social Media Content Calendar

Establish the goals, roles, and relationships among all of your different social channels.
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Phased Campaign Timeline

Phased Campaign Timeline

Visualize the process that your target customer goes through to accomplish a goal.
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Campaign Ecosystem

Campaign Ecosystem

Visualize the process that your target customer goes through to accomplish a goal.
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Brand Strategy

Brand Strategy

Translate your product or service features into relevant psychological benefits for customer.
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Brand Architecture

Brand Architecture

Translate your product or service features into relevant psychological benefits for customer.
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Brand Benefit Ladder

Brand Benefit Ladder

Organize your portfolio of brands and products to support your business strategy.
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S.M.A.R.T. Goal

S.M.A.R.T. Goal

Define the fundamental problem that you need to solve and the considerations for solving it.
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Project Definition Worksheet

Project Definition Worksheet

Describe a clear, measurable, and time-bound goal for your marketing initiative.
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