Insight Development

5 Whys Technique

5 Whys Technique

Develop a deeper shared understanding of your customers relative to a goal.
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Issue Tree

Issue Tree

Evaluate the current position of your brand or product relative to achieving a goal.
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Competitive Audit

Competitive Audit

Synthesize trends that relate to your initiative, and analyze the resulting implications.
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Marketplace Insights

Marketplace Insights

Synthesize trends that relate to your initiative, and analyze the resulting implications.
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Trend Exploration

Trend Exploration

Identify opportunities based on insights from your marketplace research.
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