Identify the level of importance and the specific roles that different channels play for your customer at each phase of their journey.

Determine the level of responsibility of individuals or teams for completing the tasks involved in your project.

Help identify and measure the granular customer behaviours that contribute to your larger business objective.

Identify opportunities to engage and serve your customers in moments of need through search marketing.

Visualize the connections among different elements that comprise your marketing campaign.

Identify the level of importance and the specific roles that different channels play for your customer at each phase of their journey.

Visualize the relationship between customer interactions and your internal processes that support them.

Capture your marketing strategy in a concise way for a marketing brief or briefing.

Develop a deeper shared understanding of your customers relative to a goal.

Identify the root cause of your problem by sequentially asking 'why'.

Define the fundamental problem that you need to solve and the considerations for solving it.