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Data & Analytics
A/B Test
Articulate a prediction that your research will test - the basis for designing your next experiment.
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Hypothesis Statement
Compare the performance between two different versions of a marketing tactic for your next test.
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Dashboard Design
Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
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Reporting Pyramid
Structure the performance data that you need to be able to understand your results and take action.
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Customer Value Ladder
Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.
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KPI Tree
Understand how different revenue and cost factors impact the profitability of your organization.
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Micro Conversions
Identify the underlying reasons why a customer might choose your product or service.
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Campaign Workflow
Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.
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Communication Signals
Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.
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Value Exchange
Identify the moments when you would like to target your customer with relevant advertising.
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Audience Targeting
Consider and capture important strategic elements of your next advertising campaign on a single page.
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ABOUT
This is a project from
Kickframe
- a digital marketing strategy consulting and training company.
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