Articulate a prediction that your research will test - the basis for designing your next experiment.

Compare the performance between two different versions of a marketing tactic for your next test.

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.

Structure the performance data that you need to be able to understand your results and take action.

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.

Understand how different revenue and cost factors impact the profitability of your organization.

Identify the underlying reasons why a customer might choose your product or service.

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.

Identify the moments when you would like to target your customer with relevant advertising.

Consider and capture important strategic elements of your next advertising campaign on a single page.