Data & Analytics

A/B Test

A/B Test

Articulate a prediction that your research will test - the basis for designing your next experiment.
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Hypothesis Statement

Hypothesis Statement

Compare the performance between two different versions of a marketing tactic for your next test.
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Dashboard Design

Dashboard Design

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
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Measurement & Reporting Pyramid

Measurement & Reporting Pyramid

Structure the performance data that you need to be able to understand your results and take action.
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Customer Value Ladder

Customer Value Ladder

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.
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KPI Tree

KPI Tree

Understand how different revenue and cost factors impact the profitability of your organization.
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Micro Conversions

Micro Conversions

Identify the underlying reasons why a customer might choose your product or service.
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Automated Campaign Workflow

Automated Campaign Workflow

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.
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Communication Signals

Communication Signals

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.
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Value Exchange

Value Exchange

Identify the moments when you would like to target your customer with relevant advertising.
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Audience Targeting

Audience Targeting

Consider and capture important strategic elements of your next advertising campaign on a single page.
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Discover tools, training, and trends
for modern marketers.

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