Customer Research

Customer Value Ladder

Customer Value Ladder

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.
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Jobs to Be Done

Jobs to Be Done

Help identify and measure the granular customer behaviours that contribute to your larger business objective.
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Search Moment Framework

Search Moment Framework

Identify potential content opportunities based on the editorial strategy for your brand.
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Audience Targeting

Audience Targeting

Consider and capture important strategic elements of your next advertising campaign on a single page.
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Customer Journey

Customer Journey

Visualize the connections among different elements that comprise your marketing campaign.
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Stakeholder Influence

Stakeholder Influence

Develop a deeper shared understanding of your customers relative to a goal.
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Audience Personas

Audience Personas

Develop a deeper shared understanding of your customers relative to a goal.
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5 Whys Technique

5 Whys Technique

Develop a deeper shared understanding of your customers relative to a goal.
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Empathy Map

Empathy Map

Identify the root cause of your problem by sequentially asking 'why'.
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Marketplace Insights

Marketplace Insights

Synthesize trends that relate to your initiative, and analyze the resulting implications.
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Trend Exploration

Trend Exploration

Identify opportunities based on insights from your marketplace research.
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Discover tools, training, and trends
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