Articulate why your target customer should choose your offering over alternatives.

Articulate why your target customer should choose your offering over alternatives.

Capture your marketing strategy in a concise way for a marketing brief or briefing.

Identify the desired outcome of a marketing initiative from the perspective of your target customer.

Translate your product or service features into relevant psychological benefits for customer.

Translate your product or service features into relevant psychological benefits for customer.

Organize your portfolio of brands and products to support your business strategy.

Develop a deeper shared understanding of your customers relative to a goal.

Define the fundamental problem that you need to solve and the considerations for solving it.