Creative Briefing

Creative Brief

Creative Brief

Articulate why your target customer should choose your offering over alternatives.
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Get-Who-To-By

Get-Who-To-By

Articulate why your target customer should choose your offering over alternatives.
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Think-Feel-Do-Say

Think-Feel-Do-Say

Capture your marketing strategy in a concise way for a marketing brief or briefing.
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Value Proposition

Value Proposition

Identify the desired outcome of a marketing initiative from the perspective of your target customer.
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Brand Strategy

Brand Strategy

Translate your product or service features into relevant psychological benefits for customer.
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Brand Architecture

Brand Architecture

Translate your product or service features into relevant psychological benefits for customer.
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Brand Benefit Ladder

Brand Benefit Ladder

Organize your portfolio of brands and products to support your business strategy.
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5 Whys Technique

5 Whys Technique

Develop a deeper shared understanding of your customers relative to a goal.
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How Might We Question

How Might We Question

Define the fundamental problem that you need to solve and the considerations for solving it.
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