Conversion Optimization

A/B Test

A/B Test

Articulate a prediction that your research will test - the basis for designing your next experiment.
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Dashboard Design

Dashboard Design

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
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Profitability Tree

Profitability Tree

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.
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Gamification Framework

Gamification Framework

Identify the underlying reasons why a customer might choose your product or service.
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Micro Conversions

Micro Conversions

Identify the underlying reasons why a customer might choose your product or service.
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Communication Signals

Communication Signals

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.
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Marketing & Sales Funnel

Marketing & Sales Funnel

Consider and capture important strategic elements of your next advertising campaign on a single page.
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Campaign Ecosystem

Campaign Ecosystem

Visualize the process that your target customer goes through to accomplish a goal.
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Discover tools, training, and trends
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