Identify the underlying reasons why a customer might choose your product or service.

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.

Establish the goals, roles, and relationships among all of your different social channels.

Manage all of the content that you will be posting via your social media channels.

Identify opportunities to engage and serve your customers in moments of need through search marketing.

Identify opportunities to engage and serve your customers in moments of need through search marketing.

Consider and capture important strategic elements of your next advertising campaign on a single page.

Consider and capture important strategic elements of your next advertising campaign on a single page.

Plan and manage your marketing initiatives that are focused on sales conversion.

Visualize the process that your target customer goes through to accomplish a goal.

Visualize the process that your target customer goes through to accomplish a goal.

Visualize the relationship between customer interactions and your internal processes that support them.

Articulate why your target customer should choose your offering over alternatives.

Capture your marketing strategy in a concise way for a marketing brief or briefing.

Translate your product or service features into relevant psychological benefits for customer.

Define the fundamental problem that you need to solve and the considerations for solving it.