Campaign Planning

Gamification Framework

Gamification Framework

Identify the underlying reasons why a customer might choose your product or service.
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Automated Campaign Workflow

Automated Campaign Workflow

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.
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Communication Signals

Communication Signals

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.
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Social Media Content Calendar

Social Media Content Calendar

Establish the goals, roles, and relationships among all of your different social channels.
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Social Media Footprint

Social Media Footprint

Manage all of the content that you will be posting via your social media channels.
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Social Content Sweetspot

Social Content Sweetspot

Identify opportunities to engage and serve your customers in moments of need through search marketing.
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Content Mindmap

Content Mindmap

Identify opportunities to engage and serve your customers in moments of need through search marketing.
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Audience Targeting

Audience Targeting

Consider and capture important strategic elements of your next advertising campaign on a single page.
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Marketing & Sales Funnel

Marketing & Sales Funnel

Consider and capture important strategic elements of your next advertising campaign on a single page.
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Advertising Plan

Advertising Plan

Plan and manage your marketing initiatives that are focused on sales conversion.
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Phased Campaign Timeline

Phased Campaign Timeline

Visualize the process that your target customer goes through to accomplish a goal.
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Campaign Ecosystem

Campaign Ecosystem

Visualize the process that your target customer goes through to accomplish a goal.
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Cross-Channel Blueprint

Cross-Channel Blueprint

Visualize the relationship between customer interactions and your internal processes that support them.
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Get-Who-To-By

Get-Who-To-By

Articulate why your target customer should choose your offering over alternatives.
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Think-Feel-Do-Say

Think-Feel-Do-Say

Capture your marketing strategy in a concise way for a marketing brief or briefing.
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Brand Strategy

Brand Strategy

Translate your product or service features into relevant psychological benefits for customer.
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S.M.A.R.T. Goal

S.M.A.R.T. Goal

Define the fundamental problem that you need to solve and the considerations for solving it.
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