Business Analysis

Service Blueprint

Service Blueprint

Identify the level of importance and the specific roles that different channels play for your customer at each phase of their journey.
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RACI Matrix Chart

RACI Matrix Chart

Plan how you will create your new product or service - diverging and converging - from start to finish.
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Lessons Learned Library

Lessons Learned Library

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.
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Profitability Tree

Profitability Tree

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.
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Value Proposition

Value Proposition

Identify the desired outcome of a marketing initiative from the perspective of your target customer.
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Brand Positioning

Brand Positioning

Illustrate the logical relationships between different elements of your problem.
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SWOT Analysis

SWOT Analysis

Illustrate the logical relationships between different elements of your problem.
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Issue Tree

Issue Tree

Evaluate the current position of your brand or product relative to achieving a goal.
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Competitive Audit

Competitive Audit

Synthesize trends that relate to your initiative, and analyze the resulting implications.
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