Brand Strategy

Value Exchange

Value Exchange

Identify the moments when you would like to target your customer with relevant advertising.
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Value Proposition

Value Proposition

Identify the desired outcome of a marketing initiative from the perspective of your target customer.
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Brand Strategy

Brand Strategy

Translate your product or service features into relevant psychological benefits for customer.
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Brand Architecture

Brand Architecture

Translate your product or service features into relevant psychological benefits for customer.
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Brand Benefit Ladder

Brand Benefit Ladder

Organize your portfolio of brands and products to support your business strategy.
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Brand Positioning

Brand Positioning

Illustrate the logical relationships between different elements of your problem.
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