The learning objective of this course it to help you to write a marketing brief that leads to better outcomes. Too often, completing a marketing brief feels like doing your taxes –tediously filling in empty boxes. This leads to unclear and uninspiring briefings,and ultimately to poor work and results. In this course, I will provide you with guidelines for creating an effective brief and editable templates that you can use for creating your own. If you’re a marketing manager, project manager,strategic planner, or agency lead that is considering how to improve or revamp your marketing briefs – this is for you.

The learning objective of this course is to help you better structure and present your marketing strategy recommendations. Too often, marketing strategy presentations fall flat and are rejected because the ‘story’ is not clear or compelling. In this course, I will provide you with a step-by-step process and easy-to-follow template for creating a marketing strategy presentation that works. If you’re a marketing manager, strategic planner, or agency lead that needs to sell-in marketing strategy recommendations – this is for you.

The learning objective of this course is to help you to effectively plan and manage marketing tests and experiments. Too often, marketing teams run tests in an ad hoc fashion. It is unclear what you have learned, what the implications are,and what test comes next. In this course, I will provide you with the steps that you need to have in place to test and learn in a structured way. We will also cover the foundations of designing an effective marketing experiment, and benefiting from any lessons learned.