The learning objective of this course is to help you to effectively plan and manage marketing tests and experiments. Too often, marketing teams run tests in an ad hoc fashion. It is unclear what you have learned, what the implications are,and what test comes next. In this course, I will provide you with the steps that you need to have in place to test and learn in a structured way. We will also cover the foundations of designing an effective marketing experiment, and benefiting from any lessons learned.

‍

We will cover how to:

• Identify the right areas to test to improve your outcomes over time
• Write effective hypothesis statements and design experiments
• Capture lessons and implications from tests to apply in the future
• Scale marketing testing and experimentation across areas and teams

‍

What’s Included:

• Access to 1-hour of video lessons
• 50+ slide deck with lessons, templates, and examples
• Template and instructions for designing effective marketing experiments
• Completed case study of a marketing experiment with results for you to follow

‍

Risk Free: This course is backed by a 100% satisfaction guarantee. If in 7 days you don’t feel satisfied, just email hello@kickframe.com and we’ll give you your money back. No questions asked.

‍

This course is designed by me: Tim Dolan, MBA. I am the founder of Kickframe, with 20+ years of senior-level marketing strategy experience. I am an IAF Certified Professional Facilitator (CPF), Certified Training Practitioner (CTP), Certified Agile Marketer (ICP-MKG) and former instructor for the CMA Digital Marketing Certificate Course.