Visualize the relationship between customer interactions and your internal processes that support them.

Visualize how your organization or team will adopt increasingly sophisticated marketing tools and tactics.

Determine the level of responsibility of individuals or teams for completing the tasks involved in your project.

Plan how you will create your new product or service - diverging and converging - from start to finish.

Organize and visualize the relative priority of different marketing initiatives for your organization.

Determine the relative priority of different initiatives based on the goals and capabilities of your organization.

Prioritize the requirements to be included as part of the scope of your new project or next release.

Look back at your last project or iteration as a team to identify opportunities for improvement.

Compare the performance between two different versions of a marketing tactic for your next test.

Articulate a prediction that your research will test - the basis for designing your next experiment.

Capture and share actionable learnings from all of your previous marketing initiatives.

Structure the performance data that you need to be able to understand your results and take action.

Determine the nature of the reporting that is required for your different stakeholders relating to a marketing initiative.

Segment and measure customers according to the value that they represent to your brand or organization.

Understand how different revenue and cost factors impact the profitability of your organization.

Identify the specific Key Performance Indicators (KPIs) that you will use to evaluate your performance in relation to a goal.

Determine how principles and elements of game design can be applied to your products and marketing programs.

Help identify and measure the granular customer behaviours that contribute to your larger business objective.

Identify the underlying reasons why a customer might choose your product or service.

Design the sequence and logic for your next automated marketing campaign.

Identify the moments when you would like to target your customer with relevant advertising.

Articulate how your brand will deliver value to a customer that is commensurate with their level of commitment.

Determine when an issue has reached a point where it needs to be addressed with more gravity by your organization.

Manage all of the content that you will be posting via your social media channels.

Establish the goals, roles, and relationships among all of your different social channels.

Identify the core topics that your brand will (and will not) engage in via social media.

Identify potential content opportunities based on the editorial strategy for your brand.

Identify opportunities to engage and serve your customers in moments of need through search marketing.

Explore different attributes that may be used to create audience segments for your marketing campaigns.

Plan and manage your marketing initiatives that are focused on sales conversion.

Consider and capture important strategic elements of your next advertising campaign on a single page.

Describe how your marketing campaign will change at different points throughout its lifecycle.

Visualize the connections among different elements that comprise your marketing campaign.

Visualize the process that your target customer goes through to accomplish a goal.

Describe how your new product, service, or feature will work through a fictional story about the person using it.

Identify the level of importance and the specific roles that different channels play for your customer at each phase of their journey.

Describe the problem to be solved through a new marketing initiative.

Capture your marketing strategy in a concise way for a marketing brief or briefing.

Identify the desired outcome of a marketing initiative from the perspective of your target customer.

Articulate why your target customer should choose your offering over alternatives.

Articulate how your brand is positioned and what it stands for.

Organize your portfolio of brands and products to support your business strategy.

Translate your product or service features into relevant psychological benefits for customer.

Identify different stakeholders according to their level of influence on a decision.

Communicate useful details about a specific segment of your audience defined by needs.

Identify the root cause of your problem by sequentially asking 'why'.

Develop a deeper shared understanding of your customers relative to a goal.

Measure and visualize differences among competing brands across relevant dimensions.

Evaluate the current position of your brand or product relative to achieving a goal.

Illustrate the logical relationships between different elements of your problem.

Understand how your brand or offering compares against available alternatives.

Identify opportunities based on insights from your marketplace research.

Synthesize trends that relate to your initiative, and analyze the resulting implications.

Frame a problem in a way that helps your teams focus and identify many possible solutions.

Describe a clear, measurable, and time-bound goal for your marketing initiative.

Define the fundamental problem that you need to solve and the considerations for solving it.